About Richard

Your Future Coach

Richard has been through his own journey to find his passion. Let him help you take your right path forward.

Richard Haynes – Why Work with Me?

Richard is first a husband and loving father of 5 children. He is also an exceptional coach.  He respects the views of others and seeks ways to serve them to achieve their potential. He has found that his greatest joy and success in life is experienced as he works with others. One of the most impactful ways of doing this is through coaching.  For Richard, coaching is not just a career, it is his life mission.

Success requires 3 main ingredients: a vision of what one wants to accomplish, the development of habits to direct a person towards that vision, and a person who believes in them and their vision. Richard is this person. He believes in each client much more than he believes in their excuses.

Richard is passionate about coaching and transformation. He loves to coach and watch others step into their own light to shine with success. He often tells clients that when we remove the shackles from our own mind, the only thing left is possibility; focus on removing excuses and aligning on possibility and believe the stories that take us to where we want to go! This is the path to success!


“My business saw 600% growth in the time I have been working with Richard!”

Qualifications & Awards

With an education (MBA) and career background in business Richard became a Certified Professional Coach in 2015 and a few months later received another certification from the International Coach Federation (ICF). He has continued his career in personal growth and development by studying NLP and becoming a Master Practitioner of NLP and then studied to become an Integrative NLP Coach.


  • Integrative NLP Coach
  • Master Practitioner of NLP
  • Certified Professional Coach
  • Master of Business Administration
  • Bachelor of Commerce


  • Founder and President of Empower Potential Coaching.
  • President of BNI Elevate
  • Instructor for Lethbridge College
  • Senior Facilities Manager


  • ACC with the International Coach Federation
  • Notable Networker Award with BNI

My Story

Discovering a Passion for Others

The earliest memory I have of a career interest in the development and excellence of people happened when I was working as a limousine chauffeur before my first year of University. As I waited for a customer at the airport, the man standing beside me spoke of a retreat in Banff that weekend for people who were interested in developing and achieving their personal best. All I remember is knowing I wanted to spend the rest of my life doing this as a career!

Finding a Different Path

I went on to attend university, and in hopes of pursuing this career, I started on the path of Human Resources Management (HR).  In my third year at the University of Calgary I went to my first full HR class where the instructor told us, if we were planning to pursue a career in HR because we wanted to help people, we were in the wrong class. He went on to explain that HR was about benefits, retirement, buyouts, mergers and doing what was best for the corporation, and not necessarily best for the employees. I knew HR was not the right path for me then, so I switched to finance.

I completed my undergraduate degree with a sense of accomplishment and worked at a bank before I landed a corporate job as a Facilities Manager. I was happy to have begun a career, with a family at home to support. The discussion in the airport was now a distant memory.

5 Years Later

The True Roadmap

It was time to go back to university for a Master of Business Administration (MBA) degree. The true change in my life came with an optional course I took, “Coaching for Performance”. I felt the principles of professional coaching speak to me and even after graduating I couldn’t stop talking about this amazing course. One of my friends and colleagues went back and took this course after the MBA was done because many of us kept telling him how great it was.  Little did I know that his actions would change my career direction.

Meant to Help Others

He used me as a “practice” client. Some of his questions made me uncomfortable, but he pushed me to face old beliefs, and the breakthrough feeling was incredible. I was able to see and feel everything in my life through new eyes, and I felt more present than I had in years. I remembered the call I had felt so many years before while standing and talking to the gentleman in the airport. I knew that I needed to be a coach and that my own alignment and integrity depended upon helping people.

My Entrepreneurial Journey

True North

In January of 2019, after 13 years employed, and with 5 kids (3 of them teenagers thinking of university) at home, I did the scariest thing of my life! I left my comfortable job as a Senior Facilities Manager to start my journey as an entrepreneur and pursue my life mission by coaching full time. There were times in this journey where I looked back wondering if I had made the right decision, but with the support of my own coach and my passion and love for helping others excel, I was back to my old income in a year.

Why I do this

​My personal mission is to help others achieve their potential in life and to fulfill their dreams, their hopes and aspirations. 

I am deeply committed to each client and my goal is to help all of them shine! My intention is to help each individual be their best self, which is the true key to their success.

Find Your True North